SydneeBeats

Lashes

SydneeBeats Lashes — An eyelash brand that targets a younger generation.

We were brought in to elevate the brand appearance and voice to target a specific age group. The founder wanted to speak to that market and exude a tone that would stand out and resignate with the audience. The result…a bad bitch brand.

Brand Identity

As we developed the brand, our goal was to create a bold color palette and marry it with a badass photo style. The brand is unlike any other in the market and has swagger for days.

Custom Built Squarespace Website

Packaging Design & Photography