Masktini


Masktini — A brand strategy that boasts the personality of an emerging skincare company.

We created the Masktini brand from the ground up. We did everything from brand strategy to e-commerce website development. We positioned them as a Fearless brand that can take on any challenge. Look for 6 new product by the end of 2020!


Brand Identity

As we developed the brand, our goal was to establish a framework that could help Masktini redefine the narrative surrounding skincare products and wellness. To do this, we positioned Masktini as the fearless brand. We brought a more cute, human and empathetic tone to the brand’s messaging and developed a visual identity that was vibrant and lively.

Custom Built Shopify Website

Keeping a seamless customer experience, we created a custom Shopify theme that kept the user within one domain experience. Instead of taking the easy way out and building a WordPress frontend, we put the extra time in and integrated Shopify’s Liquid coding platform into our own.


Masktini Website
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Packaging UI


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